After working with kids with autism for years, lifelong Delray Beach resident Briah Duncan saw a need for a product that would encourage kids to wash their hands.
So, she and her husband Adly Enoicy developed Selphf’s Sensory Soap – a jiggly, bright soap that comes in orange and purple.
Black-owned body care brand Selphf carries a variety of body care products such as soap and massage bars, oils, and serums. Duncan believes Selphf is a stand-out brand because of its passionate owners – herself and her husband.
Duncan says she immediately received positive feedback on the Sensory Soap after the launch.
“The kids absolutely loved it,” Duncan said. “Some kiddos that were very minimal in their verbiage would say, ‘So good, so good.’ And that’s what really pushed us to say, ‘OK, the market needs something like this and our kiddos with autism need something like this as well.’ ”
While the product is inspired by autistic children, Duncan says neurotypical kids and even adults enjoy the soap as well. Lee Cohen, one of Selphf’s regular customers, says the Sensory Soap is one of his favorite products.
“I took it home to my kids and they absolutely loved it,” Cohen said. “Now they associate washing your hands with a fun, positive thing. With all the germs and everything we have going on in our world today, any way you can promote handwashing is a win for everybody. ”
Duncan created Selphf with the help of her husband in pre-pandemic times, but the business really took off during the COVID-19 spike.
“During COVID, I know that was a hard time for a lot of people, but we actually saw the greatest growth during that time frame,” she said. “Things really took off from there and we haven’t looked back since.”
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Duncan originally created her products for friends and family based on their needs, but has since marketed to the general public. Now, she recommends one product to every customer: Hydrate Me.
“It’s really a universal product,” Duncan said. From psoriasis to dry skin to acne to stretch marks, Duncan says, the Hydrate Me oil is the solution.
It, and other products are available online as well as at the Delray Beach Market every Thursday through Sunday.
“Any weekend you can just walk right in and see our smiling faces,” Duncan said.
Duncan says In the coming weeks a couple of new products will be introduced – and one in particular is dedicated to her home.
“We have a Delray Beach soap that’s coming,” she said. “Not only does it smell really fresh and clean, but it’s super-exfoliating.” The Delray Beach-inspired soap is set to launch in May.
The product is special to Duncan because of its connection to her home, and she wants to share that connection with her customers.
“This soap is going to be like a little piece of our beach town,” Duncan said. “So even if you’ve never stepped foot in Delray, it’ll make you feel like you’ve been a part of Delray your whole life.”
Duncan crafts Selphf’s products with ingredients originating in the United States, including Florida.
One of Selphf’s long-time customers, Takira Hodges, says she loves the company because the products work.
“They’re not overselling it,” Hodges said. “The products really do hold up to what Briah says they do.”
Duncan also takes a personal approach, Hodges said.
“She gets back to you quickly,” Hodges said. “I’m really big on that customer service. It’s what keeps me coming back. Even with the products being good, it’s good to be able to talk to her if I have any concerns and maybe she can point me to the product that will suit me. ”
According to Duncan, the one thing all of Selphf’s products have in common is a message: Self-love and self-care are for everyone.
“When you’re using our products, they should be something that makes you feel loved and confident and a little bit more assured in yourself,” Duncan said. “We don’t make soaps just because soaps are fun. We make them because they can help people. ”